The Massachusetts Marine Trades Association is looking for suggestions on marketing its website to the largest possible target audience.
There is no estimate of how many skilled labor jobs recreational boating industry manufacturers need to fill, but a Workforce Assessment conducted two years ago by the Marine Retailers Association of the Americas found that marine dealers would have at least 31,000 service technician positions unfilled by 2019, MRAA president Matt Gruhn told Trade Only Today.
BOSTON - "We need you - "That was the message 3A Marine founder Ed Lofgren gave to students who gathered at the New England International Boat Show to learn about potential careers in the marine industry. "We have a very successful boat dealership," Lofgren said. "I learned along the way it was all based on service. Even my sales were based on service." Lofgren had intended to blanket the South shore of Massachusetts with two additional dealerships, but has been unable to attain his dream, he told a group of about 90 students from Cape Cod, Boston and Maine.
A new website established by a statewide advocacy group aims to attract more people to the marine trades industry - a field that, like many, is seeing a shortage of workers coming into the fold. The Massachusetts Marine Trades Educational Trust and the Massachusetts Marine Trades Association have launched massboatingcareers.com, a website that touts the marine trades field and the job opportunities it offers. The site features job listings, information on education and a one-minute video promoting the field and the employment opportunities.